Technology: The Common Thread in My Story
My journey with technology began as a hobby during my teenage years, programming in RA and creating BBS (Bulletin Board Systems), one of the earliest forms of digital connection before the internet as we know it today. It was there that I discovered my passion for creating, connecting, and innovating. With the rise of the graphical internet, I dove headfirst into this new universe. I experienced the excitement of the dot-com bubble, where I developed and managed various e-commerce platforms, blogs, and corporate websites. These projects not only taught me how to navigate the challenges of an ever-evolving market but also solidified my vision of how technology can transform businesses and experiences.
Over the years, I explored other forms of digital communication, such as podcast editing and content production. Today I am a podcaster. a technology and automation enthusiast. I believe innovation lies at the intersection of creativity and efficiency, and that’s what drives me to keep exploring new tools and possibilities.
From Coding to Digital Marketing: A Journey of Connections
During my journey as a developer, I noticed that many marketing teams struggled to understand this new world of the internet. My ability to “translate” technical concepts for non-technical people, combined with my desire to manage diverse projects, led me to actively participate in meetings, planning sessions, and the management of online projects. Gradually, I shifted from programming to focus on digital marketing. Along the way, I began to understand how UX (User Experience) directly impacted conversions and project outcomes. This technical perspective, paired with a user-centered approach, allowed me to create more efficient strategies aligned with business needs.
Today, in addition to understanding the development world to assess the technical feasibility of projects, I act as a bridge between clients and developers. I can identify the best actions to take and ensure everything is implemented in a way that enables effective BI (Business Intelligence) data analysis, generating valuable insights for strategic decisions.
Another current focus is online service automation, which helps optimize processes and save teams time, increasing productivity and operational efficiency. This journey has shown me that, beyond mastering tools, the key lies in connecting people, processes, and technologies to deliver real results.